Sketch Your Business

$500 quarterly, including a 1:1 with me every three months

Current module:
Create your offer

October 2026: we work on your offer, with a visual template. 
Join now and book your 1:1 with me.

Get clarity and start sketching in your business

Your business keeps changing. A new offer, a workshop to sketch, a framework to explain, a website to fix. Visual Minds is the room where you keep working on the picture –  with me, and a lovely group of fellow entrepreneurs. 

And every quarter, a Big Picture Session with me puts your business on one page. That page is what you draw from.

"You just focus on the drawing, and the clarity is a by-product. You're sketching away and then it's like: oh right, this is the message that goes with that image."
Beth Cox, yoga therapist

Visual Thinking for Business

Visual Thinking for Business

Two overlapping circles: Simple sketches (how to draw) and Business clarity (what to draw) — where they meet: Fun!

Learn to sketch.
Think on paper, sketch with your clients, draw on flipcharts.

We don't do "art" and you don't need "talent". Just the right instructions and some practice.
If this is a priority for you, you can use your 1:1 sessions for private practice with targeted feedback. I have seen amazing breakthroughs after one intensive session.

Find your message.
In our 1:1 you get the input on what to work on in the next 3 months. The group sessions and the Roadmap self-study course help you put that clarity to work in your business.

What it's for: defining your offer, structuring your website, mapping your method, and communicating so your ideal client says "yes, that's me, I need that!"

Our own drawing app.
The Visual Minds Drawing Pad is designed for our way of working.

The Visual Minds Drawing Pad: a drawing with black line and light shadow
The Visual Minds Drawing Pad: a drawing with black line and light shadow

What members say

What members say

"Easily the best of more than a hundred courses I have bought."
Ed Evan Rich, Business Consultant

"Like a singing coach who helps people find their voice."
Javan Bernakevitch, Land Designer & Coach

"I struggled communicating abstract concepts. Now, every day I'm drawing for my business. it's so much fun"
Bridget Rooth, Breath Coach

"My mind gets blown every Tuesday."
Tarja Moles, Author and Coach

"I love that the course is so strategic!"
Nici Butchart, Managing Director, Innate Health Research

"The session was brilliant, so good. So useful. The way you drew out our conversation made everything click."
Philippa Skillman, Executive Communications Coach, after her 1:1 with me

Mariann Roberts: stickmen before, client illustrations four weeks later

"In just four weeks, I went from drawing stickmen (if that!) to a client putting my illustration on her corporate greeting cards. You don't need talent — you just need the right instructions and a non-judgmental community to practice."
Mariann Roberts, Copywriter

"My year in Visual Minds gave me an invaluable skill: the ability to quickly reach for the appropriate visual framework and use it to sketch my ideas and methods. Sketching by hand is a real differentiator in a sea of AI generated diagrams."
Beth Rawlins, Pie Heart Studio

For coaches, consultants and creatives who…

  • …need to SEE things to make sense of them. 

  • …would love to sketch on a flipchart with confidence — for teaching, presentations, client sessions. But the thought of drawing in public gives you sweaty palms.

  • …have a website and posts that don't fit your creative mind. They look and sound too generic — there is not enough YOU in them.

Members are coaches and consultants, doctors, copywriters, photographers, yoga teachers. It is a lovely and supportive group.

Visual Minds member drawing and testimonial, slide 1
Visual Minds member drawing and testimonial, slide 2
Visual Minds member drawing and testimonial, slide 3
Visual Minds member drawing and testimonial, slide 4
Visual Minds member drawing and testimonial, slide 5
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Visual Minds member drawing and testimonial, slide 8
Visual Minds member drawing and testimonial, slide 9
Visual Minds member drawing and testimonial, slide 10
Visual Minds member drawing and testimonial, slide 11
Visual Minds member drawing and testimonial, slide 12

What you get in Visual Minds

The Visual Minds Rhythm

The Visual Minds Rhythm

The Visual Minds Rhythm

  • When you start — a 90-minute Big Picture Session with me: your business on one page.

  • Every quarter — a 60-minute 1:1, about whatever is most useful right now: your business strategy, your next offer, or a drawing-mentoring hour.

  • 1st Tuesday, 8 PM CET — members' meeting: this month's module, taught live

  • 2nd Tuesday, 8 PM CET — members' meeting: bring your work, get feedback

  • 3rd Tuesday, 8 PM CET — open house workshop. Mini-drawing lesson, then one business gets in the hot seat and drawn live by me. 

  • In between — upload your drawings and get feedback from me and the group

Self-Study Courses

Self-Study Courses

Self-Study Courses

The course library is open to you the whole time:

  • Simple Illustration — the basics: figures, faces, objects, in a couple of hours
  • Find your Style — the sweet spot where your taste, your skills and your story meet
  • Drawing on the iPad — go digital with Concepts, Procreate or Notes
  • The Visual Minds Method — 9 frameworks, from your origin story to your offer
  • Visual Frameworks — diagrams that show how your service fits together
  • Visual Selling — drawings that explain your offer so people buy
  • Visual Business Planning — your year on one page
  • Dream-Draw-Do — a vision map with a built-in planner

I didn't dare to draw

Drawing: a woman peeking out from behind a curtain — stop hiding

I felt paralyzed for years. I was sick of templates, slick graphics, and words. But I didn't dare to draw for my business, until I found out that drawing can actually be easy! 

Sketching has changed my business and my life. I started having more fun, and my revenue grew. 

As a creative person, keeping creativity and business apart hurts you and your business. 
 In Visual Minds, we weave them back together.

Price

Price

$500 every 3 months —  including  quarterly 1:1 sessions.

You have access to the whole course library as long as you're a member — bought separately, the courses add up to over $4,500.

See what members have drawn →

FAQ

Q: I'm afraid I'll be overwhelmed by all the content, and freeze.

A: You don't have to touch the content at all. The 1:1 session alone is worth the $500 — that's what it costs on its own. Everything else is on top: three Tuesday evenings a month, and the courses whenever you want them, at your own pace.

Q: For the drawing, I need an iPad, right?

A: No! Pen and paper work just fine — often better for getting started, since you don't need to learn new tech. Digital tools can speed things up later.

Q: Can you help me illustrate my book or course?

A: Yes! Many members build visuals for their books, courses and presentations here. You'll develop a consistent style and a library of your own illustrations.

Comic of an orange heart character: My brand is boring, what to do? Drawing? Me? Never! Ok, I'll try — Hey, people like it! Yay!

From a Visual Minds live session: We drew "mascots" for our business. Here is my "creative genius".