The book wasn't the product

Sherry Richert Belul, author and coach, Simply Celebrate. From our follow-up call.

Sherry came with a book, a group program, courses, journaling and gift-giving practices – and thought the book was the product. In the session we separated what she really delivers – more freedom, more joy, people being who they are – from the vehicles that carry it. Here she says what the drawing did that talking never had.

Sherry Richert Belul brand storyboard: from feeling numb and grey to living life in technicolor

"Lill's Storyboard Branding process is clarifying, illuminating, energizing and just plain FUN! I struggled for a long time to understand how all the pieces of my business fit together. Following only three hours with Lill, I had a visual map of my customer journey in hand – something I can SHOW that quickly conveys my mission and the heart of what I offer. (I think she's a little bit wizard!)"

— Sherry Richert Belul, Author and Coach, Simply Celebrate