Dr. Michelle Mazur, communication rebel, in a Big Picture Session.

Michelle wrote The Three Word Rebellion. Her client is an established expert, good at what she does, and nobody knows her yet. What she should not do: take another marketing course. They teach tactics, not what to say. We drew her client on the way from unknown to on stage, and where Michelle's method came from — a PhD in communication and the short, curiosity-provoking messages that social movements and the biggest entrepreneurs have in common.