Lee Handley, profitability consultant.
Lee had spent hundreds of hours and fifty pages of rewrites on his sales page. In three hours the drawing pulled it out of his head and onto one sheet.

I was stuck. I don't even want to think about how much time I spent on my sales page. Hundreds of hours. 50 pages of re-writes. Ingrid's process helped me move forward. I had all that stuff in my head that was killing me, and now it was coming out. The immediate visual feedback helped clearly articulate my thoughts into a coherent marketing message – something I struggled to do alone. I now have a powerful ally moving forward.
— Lee Handley, profitability consultant