A year ago, I did a Signature Pattern session with Emma-Kate. Psychologist turned yoga teacher, personal trainer and hiking guide. She was looking for a “through-line”.
What I call “Signature Pattern” is exactly that. The thread that runs through everything you do when you’re at your best. A filter that tells you what jobs to take on and what offer to put out there.
Emma-Kate’s pattern showed up as a sweet little flower with muscles. “Soft, but strong.” She said it felt right: “I feel like this should be a little tattoo on my wrist or something.” (The ultimate test.)




A year later I asked her what she’s up to. She showed me this lovely flyer, and wrote:
And, yes, ‘soft but strong’ is still my guiding philosophy! I even had your drawing blown up and placed above my desk. One client saw it and commented it was ‘very me’!
Business-wise, I’ve been offering online personal training this year and blending it with some more restorative practices for my clients to help them find a balance of strength with softness. Currently, I’m working with several women who were relatively new to training and who were looking for a very supportive approach that they can fit in around their busy schedules.
Also I’ve started doing some one-off events locally. See my latest session attached. You will see how much the ‘strong but soft’ signature pattern influences my offerings!
Thank you once more for helping me to find my signature pattern 🙏
I’m so happy to see her soft-but-strong pattern crystallized in a flyer! It is what I teach in a nutshell: an offer that shows who you are.
Making a flyer with your offer is a wonderful exercise. Just one page, with who it’s for, a description and a price. Even if you use it online.
If you’re a midlife woman who wants to start getting stronger from home with the support of a kind and caring coach: Emma-Kate’s The Foundations, a 28-day online programme, costs £99.


The symbol and the sentence we found resonate on a deep level – in fact, it feels like a mission! I realise it is truly at the heart of everything I do, whether it’s strength training, teaching yoga, coaching, or even in my past work as a psychologist. This process is so affirming! Because you were able to draw out what was unique about me, I feel more confident to move forward with my business.
— Emma-Kate Corby, Seeds Health Coaching