It can be difficult to explain what you do – because you're to close to your own business. But for effective communication, you have to put yourself in your client's shoes. 

This visual one-page worksheet helps you see your business from outside. You see your client in the Problem Pit, Paradise on the other side. You are the Pilot. Just fill in the words! 

By the time you reach the bottom of the page, you have the language for your website, your sales calls, and the next conversation that matters.